The Economics of Attention

In a recent book by Richard Lanham The Economics of Attention: Style and Substance in the Age of Information, Lanham suggests that in the future the most precious resource of the new information economy won't be information but style.  There is so much information that it is style what will get peoples' attention.  With this shift intellectual property will become more important than real property.  The fields of liberal arts and humanities will become more important because they study how human attention is allocated. 

Posted by Jon Lutz