Neuroeconomics combines neuroscience, economics, and psychology to study how we make choices. Specifically it looks at the role of the brain when we make decisions, categorize risks and rewards, and interact with each other. Jedediah Purdy of Duke University School of Law has posted The Promise (and Limits) of Neuroeconomics to SSRN.
Neuroeconomics — the study of brain activity in people engaged in tasks of reasoning and choice — looks set to be the next behavioral economics: a set of findings about how people make decisions that casts both light and doubt on widely accepted premises about rationality and social life. This essay explains what is most exciting about the new field and lays out some specific research tasks for it.
To read the full abstract or download the article click on the title above.
Posted by Jon Lutz