From the ABAJOURNAL Law News Now a caution to attorneys to not inflate the numbers of followers on Twitter or other social media. Here's an excerpt:
Lawyers engaging in hyperbole on blogs, artificially inflating the number of followers they have on Twitter or otherwise using social media deceptively may soon be getting a call from their disciplinary authority or even the Federal Trade Commission.
“You have to be aware of the risks, and you have to make sure you have policies and procedures in place,” said panel member Michael Lackey Jr., a Washington, D.C.-based partner at Mayer Brown.
The problem, Lackey indicated on Monday, is that sites like Facebook, Twitter and LinkedIn are still so new that many attorneys do not see social media as subject to the same rules that govern promotion in more traditional media.
Read the article here.
Posted by Jon Lutz
